I love the way tv ads quietly slip in side effect information. On the Ambian CR ad, they nonchalantly tell of the side effect of possible amnesia. I have heard of sleeping like a rock but this shit is ridiculous. I can just picture waking up after a good Ambian induced sleep, turning over to my wife, and saying, ' Excuse me ma'am, I really don't know where I am or who you are, but could you please answer a simple question? Where the fuck is the bathroom?'