Rum Dwarves and Bad TV Ads

There is now a TV ad for Bacardi Rum that could possibly rank as one of the most ill conceived ad campains of all time. The ad starts with two black rapper types at a party who introduce themselves as Bacardi and Coke and then introduce their homeboy a black dwarf festooned in bling named Diet Coke. The ad ends with Diet Coke dancing with a gaggle of hot babes. This would be bad enough but at the end comes the kicker. The screen fades to black with the tagline "They get the job done."

In my way of thinking Bacardi and Coke are a little high end to just get the job done. Either this ad is attempting to appeal to young black males or hot babes with fetishes concerning black dwarves, although the latter is probably to small of a demograghic to address in a TV ad. Maybe Thunderbird Wine, Old English 800 Malt Liquor, or Old Crow Whiskey could be advertised as having no more redeeming value than getting the job done. A moderately priced alcoholic beverage should say more about itself than that.

As sad as it may seem if this ad works it may expand to other products. Maybe a brand of Raman Noodles for the broke and hungry that "Get the job done." Or a pair of cardboard shoes from Payless that "Get the job done." Or an escort service featuring truly obese, disfigured, or hideous women whose only virtue is "They get the job done"

Oh well as a freind of mine was fond of saying, "It's a sick world and I'm a happy man."